{"id":2936,"date":"2026-09-05T13:37:48","date_gmt":"2026-09-05T12:37:48","guid":{"rendered":"https:\/\/sidecar.design\/?p=2936"},"modified":"2026-09-05T13:39:01","modified_gmt":"2026-09-05T12:39:01","slug":"united-wineries-sidecar-design","status":"publish","type":"post","link":"https:\/\/sidecar.design\/en\/united-wineries-sidecar-design\/","title":{"rendered":"Sidecar Design and United Wineries: nearly two decades designing some of its historic wine brands"},"content":{"rendered":"

For nearly two decades, Sidecar Design worked continuously with Grupo ARCO \/ United Wineries<\/strong>, developing the visual identity, packaging and communications for some of its leading wine brands.<\/p>\n

These included Federico Paternina, Bodegas Lagunilla, Rioja Santiago, Marqu\u00e9s de la Concordia, Vega de la Reina, Marqu\u00e9s de la Concordia Family of Wines and Tapas \u2013 Marqu\u00e9s de la Concordia Family of Wines<\/strong>.<\/p>\n

These were not isolated projects. Throughout those years, we accompanied these brands as they evolved and developed virtually all of their graphic design and communication needs: logos, labels, packaging, presentation boxes, catalogues, product sheets, websites, sales materials, presentations, trade fair design and numerous brand applications<\/strong>.<\/p>\n

Federico Paternina<\/h2>\n

Federico Paternina<\/strong> was one of the major historic brands Sidecar worked with during its long relationship with Grupo ARCO \/ United Wineries.<\/p>\n

Over the years, we developed labels, packaging, visual identity, logos, presentation boxes, catalogues, product sheets, sales materials, websites and trade fair communications<\/strong> for the brand.<\/p>\n

Working with a brand with such a long history involves much more than designing a label. It requires an in-depth understanding of its visual codes, its heritage and the elements that need to evolve without losing brand recognition.<\/p>\n

Bodegas Lagunilla<\/h2>\n

Bodegas Lagunilla \/ Lagunilla<\/strong> was another brand with which Sidecar maintained an ongoing relationship within Grupo ARCO \/ United Wineries.<\/p>\n

Over the years, we developed its visual identity, labels, packaging, logos, sales materials, catalogues, product sheets, presentation boxes, websites and trade fair materials<\/strong>, accompanying the evolution of its different ranges and products.<\/p>\n

This continuous work gave us an in-depth understanding of the brand, its visual history, its different product families and the communication requirements arising from its presence in different markets.<\/p>\n

Rioja Santiago<\/h2>\n

For Rioja Santiago<\/strong>, we also continuously developed label design, packaging, visual identity, logos, sales materials, catalogues, product sheets, presentation boxes, websites and trade fair communications<\/strong>.<\/p>\n

Over the years, we accompanied the visual evolution of the brand and its different wines, maintaining consistency between tradition, positioning and new commercial requirements.<\/p>\n

Marqu\u00e9s de la Concordia<\/h2>\n

Marqu\u00e9s de la Concordia<\/strong> was another of the major projects developed during our relationship with Grupo ARCO \/ United Wineries.<\/p>\n

For years, Sidecar worked on its visual universe and numerous brand applications: identity, logos, labels, packaging, presentation boxes, catalogues, sales sheets, websites, promotional materials and design for trade fairs and events<\/strong>.<\/p>\n

Our continuous work with Marqu\u00e9s de la Concordia allowed us to participate in the evolution of its image and in the development of numerous products and communication materials over the years.<\/p>\n

Marqu\u00e9s de la Concordia Family of Wines<\/h2>\n

We also worked on the graphic development and communications of Marqu\u00e9s de la Concordia Family of Wines<\/strong>, developing its identity and different packaging and communication applications linked to its various wines and projects.<\/p>\n

Building a coherent image across products, ranges and markets was a fundamental part of this work, which extended to numerous graphic and commercial materials.<\/p>\n

Tapas \u2013 Marqu\u00e9s de la Concordia Family of Wines<\/h2>\n

Tapas \u2013 Marqu\u00e9s de la Concordia Family of Wines<\/strong> was also among the projects developed by Sidecar.<\/p>\n

We worked on its image and its different graphic and commercial applications, from the product and packaging to the materials required for its presentation and communication in different markets.<\/p>\n

Vega de la Reina<\/h2>\n

Vega de la Reina<\/strong> was also one of the brands for which Sidecar developed design projects within the Grupo ARCO \/ United Wineries portfolio.<\/p>\n

Labels, packaging, visual identity, sales materials and different communication applications<\/strong> were among the projects we developed for the brand during our relationship with the group.<\/p>\n

Much more than label design<\/h2>\n

When a design studio works with the same brands for nearly twenty years, the result goes far beyond a collection of designs.<\/p>\n

During our relationship with Grupo ARCO \/ United Wineries, and according to the needs of each brand at different stages, we developed identities, logos, labels, packaging, presentation boxes, catalogues, product sheets, websites, sales materials, presentations, trade fair communications and numerous graphic and promotional applications<\/strong>.<\/p>\n

We accompanied these brands for years, participating in their evolution and acquiring an in-depth understanding of their visual history, different ranges, visual codes and positioning.<\/p>\n

This continuous work allowed us to understand not only the final image of each product, but also the processes behind it: proposals, repositioning, redesigns, range extensions, adaptations for different markets and new commercial requirements.<\/p>\n

A visual archive and knowledge that remain<\/h2>\n

After so many years of work, Sidecar retains extensive knowledge of the history and visual evolution of Federico Paternina, Bodegas Lagunilla, Rioja Santiago, Marqu\u00e9s de la Concordia, Vega de la Reina, Marqu\u00e9s de la Concordia Family of Wines and Tapas \u2013 Marqu\u00e9s de la Concordia Family of Wines<\/strong>, as well as numerous projects developed during that period.<\/p>\n

Proposals, designs, redesigns, labels, product families, packaging, presentation boxes, catalogues, sales materials, websites and applications form part of a design history built over nearly two decades.<\/p>\n

This archive and, above all, the knowledge accumulated over so many years constitute an important part of our own history.<\/p>\n

A design story that continues<\/h2>\n

Nearly two decades of work with these brands form part of the history of Sidecar Design<\/strong> and our specialisation in branding and packaging for the wine industry.<\/p>\n

We know their history, their visual evolution and many of the projects that have shaped their image over the years. This knowledge and archive of work are preserved as part of our own history as a design studio.<\/p>\n

Since our foundation in 1996, branding, packaging and design for the wine and food industries<\/strong> have been among Sidecar Design’s principal areas of expertise.<\/p>\n

Sidecar Design<\/strong>
\nBranding \u00b7 Packaging \u00b7 Wine Design
\nsidecar.design<\/a>
\nhello@sidecar.design<\/a>
\nTel. +34 941 251 809<\/a>
\nMobile \/ WhatsApp: +34 629 45 47 20<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For nearly two decades, Sidecar Design worked continuously with Grupo ARCO \/ United Wineries, developing the visual identity, packaging and communications for some of its leading wine brands. These included Federico Paternina, Bodegas Lagunilla, Rioja Santiago, Marqu\u00e9s de la Concordia, Vega de la Reina, Marqu\u00e9s de la Concordia Family of Wines and Tapas \u2013 Marqu\u00e9s… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2936","post","type-post","status-publish","format-standard","hentry","category-outside"],"acf":[],"_links":{"self":[{"href":"https:\/\/sidecar.design\/en\/wp-json\/wp\/v2\/posts\/2936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sidecar.design\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sidecar.design\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sidecar.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sidecar.design\/en\/wp-json\/wp\/v2\/comments?post=2936"}],"version-history":[{"count":2,"href":"https:\/\/sidecar.design\/en\/wp-json\/wp\/v2\/posts\/2936\/revisions"}],"predecessor-version":[{"id":2938,"href":"https:\/\/sidecar.design\/en\/wp-json\/wp\/v2\/posts\/2936\/revisions\/2938"}],"wp:attachment":[{"href":"https:\/\/sidecar.design\/en\/wp-json\/wp\/v2\/media?parent=2936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sidecar.design\/en\/wp-json\/wp\/v2\/categories?post=2936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sidecar.design\/en\/wp-json\/wp\/v2\/tags?post=2936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}