The power of a good image for your product.
The development of product labels has evolved to become one of the critical elements in the marketing of new products. What differentiates a product on the shelf? The product label becomes the most critical aspect of your product when it is in the hands of consumers. This is the first crucial moment of truth.
What are you selling? Where are you selling it? How are you selling it?
Your product label is essential to the shopping experience. Why should I choose your product over others? A good label not only beautifies your product, but is also a crucial part of your sales strategy.
We advise you on the different design versions that could adapt to your product. Each product is unique, and we make sure its label is too.
Sidecar strives to create a connection between your product and your consumers through the power of visual design.
The design of labels for wines, liquors, cavas, food products, perfumery, sweets, cosmetics,…, plays a crucial role in the perception of quality and attractiveness of the product.
Our approach is based on three essential powers:
1. Stopping Power: The label must capture the consumer’s attention on the shelf, effectively communicating the values and promises of the product.
2. Closing Power: Once attention has been captured, the label must clearly communicate the values of the product in an attractive and understandable way.
3. Selling Power: Finally, the label must encourage purchase, exceeding consumer expectations in terms of price, quality and benefits of the product.
From initial concept to final production, we ensure that your label design is consistent with your brand identity and stands out in the market. With our comprehensive approach, we deliver exceptional results that elevate your product’s presence and appeal in the market.
We have been designing wine labels, liquor labels, food labels for 28 years, we are experts in Packaging!
Sidecar is a design studio specialized in label design using all the tools, knowledge and experience of almost 30 years. We are Experts in Naming, Branding, Restyling, Rebranding,… contact us and together we will come up with the best solution for your brands.
