Restyling or Rebranding? The challenge of packaging design.
70% of purchasing decisions are made at the point of sale. In a market saturated with options, label and packaging design becomes a fundamental tool to capture the consumer’s attention and stand out from the crowd.
When the time comes to update your brand image, the big question arises: Restyling or Rebranding? Both strategies require an investment of resources and time, but each offers a unique approach to revitalizing your product identity.
Restyling is presented as a tempting option for those established brands that want to refresh their image without losing their essence.
From wine labels to packaging for gourmet products, this strategy involves a careful update of the design, adapting it to current market trends and maintaining coherence with the brand identity.
On the other hand, Rebranding is a bolder and riskier option, but also more rewarding. Ideal for those brands that need to completely reinvent themselves, this strategy involves a profound transformation of the brand identity, from label design to packaging and marketing strategy. It is the perfect opportunity to differentiate yourself from the competition, connect with new audiences and revitalize a stagnant brand.
When making a decision, it is crucial to deeply analyze the specific needs and objectives of your brand. What is your long-term vision? How do consumers perceive your brand in today’s market? What message do you want to convey through the design of your labels and packaging?
In an increasingly digitalized world, label and packaging design plays a fundamental role in the perception of your brand and consumers’ purchasing decisions. From labels for food products to packaging for luxury perfumes, every detail counts when it comes to standing out in such a competitive market.
In summary, both Restyling and Rebranding offer unique opportunities to revitalize your brand image and stand out in the market. Discover how we can help you take your brand to the next level with a label design for unique and attractive packaging!
We have been designing wine labels, liquor labels, food labels for 28 years, we are experts in Packaging!
Sidecar is a design studio specialized in label design using all the tools, knowledge and experience of almost 30 years. We are Experts in Naming, Branding, Restyling, Rebranding,… contact us and together we will come up with the best solution for your brands.
